Ages ago, I had a Lootcrate subscription. It was fun for a while, but it was also overloading my shelves with junk. Most of the themes were too broad for my interests and I wasn’t getting enough gaming items. Too much of the stuff ended up in the trash because I couldn’t deal with the clutter. I canceled, but they’ve evolved a lot in the last couple of years and have a bunch of more specifically tailored options now. Their sock crate is probably worth it! To be honest, if they did an underwear box for women, I’d totally get that.
When Lootcrate first came onto the scene, along with a handful of other subscription boxes, I remember thinking that this fad would never catch fire. In our digital era where minimalism is a lifestyle, magazines and mail subscriptions are virtually deceased, I just couldn’t fathom why people would want to amass STUFF on a monthly basis.
Then, in a Twitch stream on Dyscourse in 2015, I discovered Indiebox. Indiebox delivered collector’s edition PC games with amazing collectibles. I still enjoy the Axiom Verge soundtrack! It was an awesome way to discover new games and play new genres. I particularly appreciated the game download codes so my shelves didn’t fill up with jewel cases like the 90’s. Unfortunately, in September they shuttered the subscription service portion of their business model. RIP.
Through the magic of instagram, I met Goddess Provisions where I’ve been a member for almost 2 years. Each month I get candles and aromatherapy oils, a bit of chocolate maybe or other tools to raise my vibration and connect more deeply with the universe.
Now almost everyone I know maintains some kind of subscription. But how did this happen? How did something kind of silly and seemingly so off trend explode into a cultural phenomenon?
My theory is twofold:
We’ve forgotten the joy of surprise.
When information and answers are a tap away, the amusement and satisfaction of discovery has dissipated. New memes are old news as soon as they start trending. Through social media, everyone learns about major events at practically the same moment. If you don’t see the hottest new movie on opening night, there’s a massive chance someone is going to spoil it for you.
True, genuine surprise is rare anymore. Sometimes instagram spoils boxes for me! We know everything before we know it and discovery has gotten boring. So, the arrival of a package packed with mystery goodies tailored to your interests brings back the thrill of surprise. It’s like finding a loot crate in real life! #GamesIRL
Getting physical mail is AWESOME.
Most of the good stuff comes to our email inboxes now, while our mailboxes are filled with disappointment- direct mail marketing pieces (still? REALLY?), local menus and credit card offers. A mission to the mailbox typically ends with a jaunt to garbage can.
Remember getting care packages in college? Or any kind of gift in the mail? It turns a trip to the mailbox into your own private holiday. It’s a parade in your honor. Subscription boxes are like a gift each month, and if you pay for several months in advance, it doesn’t even feel like spending money for the duration!
Glux introduced me to Cratejoy (and she talked about her subscription experiences here) where we both went a little wild on the options in January. I’ll review some of the new boxes I’ve subbed with in the coming weeks. Do you have any favorites?